PX This.

The Curious Case of Gwendolyn Butler

OK, I don’t actually know if Boston’s notorious "$3M Bartender" Gwen Butler was really christened Gwendolyn at some point in her life, but I just thought it sounded better in the title.

Anyhoo! PX This hereby presents the following NEWSFLASH: Gwen Butler’s recent appointment as General Manager of La Esquina has been terminated. We repeat: GWEN BUTLER HAS LEFT THE BUILDING.

Fascinating, isn’t it?

No? Why should you actually care, you ask? Who gives a goddamn, you inquire?

Well, New York magazine’s Grubstreet cares! So nyeah. And frankly, we here at PX This care too. And YOU— curious, sagacious, cognizant, voracious, zealous associate of the NYC Food & Beverage industry— maybe you should care too. Think of it as a compelling case study!

You may recall Boston’s scandalous "$3M Bartender"/"Full Comp"-blogger first made her big splash in NYC as anonymous-writer/Keith-McNally-pillorer "Sympathy for the Restaurant Industry."
She trundled through various undertakings, searing her mountainous brand upon the backsides of venues across the great island of Manhattan— Bubby’s, Daydream, Thunder Jacksons, etc— all culminating in an unprecedented and uproarious smackdown with Wonder Douche dumb chef, Ryan Skeen.*
Still, she managed to emerge triumphant, landing her "dream job" as GM of longtime über-hotspot, La Esquina.

Unfortunately, despite her entrusted duty-bound title, it wasn’t long at all before Butler was up to her old shenanigans, unable to resist the siren call of glorious foodie-blog superstardom. It seems that under Butler’s deft Deep-Throat email-wielding hands, La Esquina soon came under befuddled stupefied scrutiny, and avid supporters of "co-owner" Serge Becker were suddenly left scratching their heads wondering if they should take their patronage elsewhere.

Apparently, this didn’t bode well for La Esquina’s bottom line; "an insider" from the restaurant approximates it may even have possibly diminished the nightly cover estimate by as much as "30 percent," as the cool crowd moved their party up the street, to fellow chronic cool-dude Nur Khan‘s Kenmare.

However, another "La Esquina insider" tells us that doesn’t even begin to scratch the surface of Butler’s "wackadoo" tenure. As early as July 30, 2010 (mere weeks into Butler’s regime) the staff had already organized a mass email campaign to owner Derek Sanders, imploring the ejection of the newly-instated Butler.
Truth be told, we here at PX This have been fielding the plenitudinous grumblings ever since.

That surprises you, doesn’t it? I mean, after all, the whooole "blogger world" (whoever the hell that’s supposed to be) considers us to be "the La Esquina shit-talkers" (whatever the hell that’s supposed to mean)—
don’t they, dear?
[Please, by all means, hit that “La Esquina” tag-link, and just revel in all the "shit" we’ve been talking. While you’re at it, try the “Gwen Butler” tag-link too, and then maybe you can figure out what we’ve ever done to have Ms Butler trying to unofficially "blacklist" us from La Esquina for weeks now. According to a "La Esquina insider" (or two, or four, or more) that is.]

Oh waaait, never mind, I got it. It’s this comment here by our chieftain, isn’t it?

Well— you certainly can’t say she never told you so.

*Yeh, don’t think we didn’t catch that snide ignorant little dig on your Twitter page before you deleted it, Ryan Skeen.

Viva La Esquina!

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For more on this story, read PX Me – The Sequel to PX This Coming in April of 2013

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